SEO audits are an important part of any business’ online marketing strategy. They help to identify problems with a website that may be preventing it from ranking well in search engine results pages. Often, businesses will try to improve their SEO without first conducting an audit and this can be a huge mistake.
In this article, we will discuss the importance of SEO audits and how they can help your business achieve its online marketing goals. Make sure the digital agency Sydney you hired is proficient at conducting an SEO audit.
What is an SEO audit?
An SEO audit is a comprehensive analysis of a website’s search engine optimization. It is used to identify any areas of improvement that may be needed in order to improve the website’s ranking in search engine results pages (SERPs).
Why are SEO audits important?
There are many reasons why SEO audits are so important. These include:
- They help to identify any technical problems that may be preventing the website from ranking well. If a website is not properly optimized, it will not rank well in search engine results pages. This can have a negative impact on the business as it will be harder for potential customers to find the website.
- They help to identify any on-page issues that need to be addressed in order for the website to rank well. On-page factors are those that are within the control of the website owner. This includes things like titles, meta descriptions and keyword density.
- They help identify off-page issues that need to be addressed to make sure the site is ranking well. Off-page factors are those that are not within the control of the website owner. This includes truly essential SEO aspects, such as link popularity and social media signals.
- They help to create a list of recommendations that can be implemented to improve the website’s ranking. Once an SEO audit has been conducted, a report will be generated that contains a list of recommendations. This list can then be used to boost the site’s organic ranking in SERPs.
- They help to track the progress of the website over time. Once an SEO audit has been conducted and recommendations have been implemented, it is important to track the progress of the website. This can be done by conducting another audit at a later date. This will help to identify any further areas of improvement that may be needed.
How often should an SEO audit be conducted?
It is generally recommended that an SEO audit be conducted at least once per year. However, this may vary depending on the size and complexity of the website. If there are significant changes made to the website, then it may be necessary to conduct an audit more frequently.
SEO audits are an essential part of any business’ online marketing strategy. They help to identify technical and on-page issues that when addressed can enhance the website’s ranking in search engine results pages like Google. Make sure the SEO agency Sydney you hire is proficient at conducting an SEO audit.