Keeping up with the latest trends in digital marketing is one of the sure ways to make sure you and your business stay relevant. However, the thing is, those trends change rather fast, so it might be hard for anyone to keep track of them at all times. Well, we tried our best to do just that, and today, we’re going to present you with the trends you should invest in. Let’s begin!
1. Artificial Intelligence In Marketing
Artificial Intelligence will be the way of the future. Therefore, it is the number one trend on our list. We may not realize this, but AI is already present in most things we do online on a daily basis. For instance, most social media platforms’ algorithms rely on AI for fine-tuning based on our online behaviour, and some world-renowned companies like JP Morgana and Chase rely on an AI-powered content writing assistant, and so on. With that being said, we can’t just sit with our arms crossed and not tell you that the application of AI in digital marketing is capable of transforming the entire digital marketing world and that it is only a matter of time before it does. So, you should invest in it as soon as possible.
2. Programmatic Advertising
Programmatic advertising is one of the latest and most promising trends in the digital marketing sphere. What makes it so popular is the fact that it is a lot quicker and more efficient compared to traditional methods. Essentially, the software does what a human marketer would do by utilizing algorithms to buy and run targeted advertising. Furthermore, one of the most vital features of programmatic advertising is real-time bidding, which is essentially an algorithm-powered ad buying and running per-case basis. Loosely translated, this way of advertising allows advertisers to compete and bid on an ad that’s about to be run to every individual visitor.
3. YouTube Shorts And Instagram Reels
Short videos have been the focal point of the internet for quite some time now. As any social media agency will tell you, it started with TikTok, and now it has spread everywhere. This medium allows digital marketers to collaborate with content creators in ways never before possible. The best thing about Reels and Shorts is that they’re converting at a much better rate than normal videos, primarily due to their format, and if it were us – we’d never let this opportunity pass.
Almost all of us have Location enabled on our devices at all times, and that is what allows digital marketers to use geofencing to provoke targeted ads in the right place at the right time. Starbucks does this better than anyone else. They’ll send a push notification to your device once you’re near their coffee shop, reminding you of your favourite drink and possibly even giving you a deal on it. According to some research, running geofencing mobile ads has double the CTR (over 50%) compared to regular ads, and the average response time is less than a minute. And, judging by the Starbucks example, we have no reason to doubt these numbers.
Naturally, there are so many other digital marketing trends you could invest in, but the truth is – these four look like the ones most worthy of an investment. We hope you agree.