Keeping up with the latest trends in digital marketing is one of the sure ways to make sure you and your business stay relevant. However, the thing is, those trends change rather fast, so it might be hard for anyone to keep track of them at all times. Well, we tried our best to do just that, and today, we’re going to present you with the trends you should invest in. Let’s begin!
1. Artificial Intelligence In Marketing
Artificial Intelligence will be the way of the future. Therefore, it is the number one trend on our list. We may not realize this, but AI is already present in most things we do online on a daily basis. For instance, most social media platforms’ algorithms rely on AI for fine-tuning based on our online behaviour, and some world-renowned companies like JP Morgana and Chase rely on an AI-powered content writing assistant, and so on. With that being said, we can’t just sit with our arms crossed and not tell you that the application of AI in digital marketing is capable of transforming the entire digital marketing world and that it is only a matter of time before it does. So, you should invest in it as soon as possible.
2. Programmatic Advertising
Programmatic advertising is one of the latest and most promising trends in the digital marketing sphere. What makes it so popular is the fact that it is a lot quicker and more efficient compared to traditional methods. Essentially, the software does what a human marketer would do by utilizing algorithms to buy and run targeted advertising. Furthermore, one of the most vital features of programmatic advertising is real-time bidding, which is essentially an algorithm-powered ad buying and running per-case basis. Loosely translated, this way of advertising allows advertisers to compete and bid on an ad that’s about to be run to every individual visitor.
3. YouTube Shorts And Instagram Reels
Short videos have been the focal point of the internet for quite some time now. As any social media agency will tell you, it started with TikTok, and now it has spread everywhere. This medium allows digital marketers to collaborate with content creators in ways never before possible. The best thing about Reels and Shorts is that they’re converting at a much better rate than normal videos, primarily due to their format, and if it were us – we’d never let this opportunity pass. In any case, social boosting on this website can help you with better reach and engagement on your posts.
4. Geofencing
Almost all of us have Location enabled on our devices at all times, and that is what allows digital marketers to use geofencing to provoke targeted ads in the right place at the right time. Starbucks does this better than anyone else. They’ll send a push notification to your device once you’re near their coffee shop, reminding you of your favourite drink and possibly even giving you a deal on it. According to some research, running geofencing mobile ads has double the CTR (over 50%) compared to regular ads, and the average response time is less than a minute. And, judging by the Starbucks example, we have no reason to doubt these numbers.
5. Social Media Advertising
Social media advertising has become an essential component of digital marketing. With billions of people using social media platforms daily, advertising on these platforms is a great way to reach a large audience. Facebook, Instagram, Twitter, LinkedIn, and YouTube are some of the most popular social media platforms that businesses can use for advertising. Social media advertising allows businesses to target their ideal audience based on demographics, interests, behaviors, and location. This level of targeting ensures that businesses are not wasting their advertising budget on uninterested parties. Moreover, social media advertising is cost-effective, and businesses can run campaigns with budgets as low as a few dollars a day. Additionally, an IT consultant can help businesses make the most of social media advertising by guiding them on how to choose the right platforms, set up and manage campaigns, track and measure their results, and optimize their strategies to achieve their marketing goals.
Social media advertising offers a variety of ad formats such as image ads, video ads, carousel ads, and sponsored content. Each ad format serves a different purpose and can be used to achieve different business objectives. For instance, image ads are great for promoting products or services, while video ads can be used to tell brand stories and build brand awareness. Carousel ads are great for showcasing multiple products or services, while sponsored content can be used to promote blog posts or white papers.
In addition to targeting the right audience and choosing the right ad format, businesses must also consider the content of their social media advertising. Social media advertising content must be engaging, informative, and relevant to the target audience. Poorly crafted ad content can result in low engagement rates and a waste of advertising budget. Therefore, businesses must invest in creating high-quality content that resonates with their target audience.
6. chatbots and customer service
Chatbots have become increasingly popular in recent years, especially in the realm of customer service. These automated programs are designed to simulate human conversation and assist customers in finding answers to their questions or resolving their issues. The benefits of chatbots for businesses are numerous. For one, they can provide 24/7 customer service without the need for human intervention. This can save businesses a significant amount of time and money while also increasing customer satisfaction. Chatbots can also handle multiple conversations simultaneously, which can help reduce wait times for customers.
There are several types of chatbots, including rule-based and AI-powered chatbots. Rule-based chatbots operate within a set of predetermined rules and are limited in their capabilities. On the other hand, AI-powered chatbots use machine learning and natural language processing to improve their responses over time. They can learn from past interactions and provide more personalized and accurate responses to customers.
Final Thoughts
Naturally, there are so many other digital marketing trends you could invest in, but the truth is – these four look like the ones most worthy of an investment. We hope you agree.
