General Imaging

GE Digital Cameras Wraps Up Powerful Cameras That Spread Holiday Cheer

Date: 2011-09-14

GE Digital Cameras Wraps Up Powerful Cameras That Spread Holiday Cheer 

Pepcom Digital Experience!, New York, – Sept. 14, 2011 – General Imaging (GIC), the exclusive worldwide licensee of GE branded digital cameras, brings its full-line of picture-perfect digital cameras to the Pepcom Holiday Spectacular! today, from 6:00 to 9:00 p.m. at the Metropolitan Pavilion in New York.

There’s a GE Digital Camera for everyone on your holiday gift list, from the rugged and waterproof GE DV1 for the adventure-seeker, to the ultra-powerful GE X500 bridge camera for the budding photographer, the convenient GE J1470S for those on the go, and the high-performance yet compact E1680W. GE Digital Cameras make it easy to capture and share precious moments, no matter your holiday shopping budget.

“Our comprehensive line of GE Digital Cameras offers consumers the most features for the best value this holiday season,” said Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning. “We make it easy to give the gifts that keep on giving with easy-to-use, reliable and feature- packed cameras that won’t break the bank.” 

Effortless gift giving with feature-rich cameras for everyone on your list: 


GE Active Series – DV1 The colorful, pocket‐sized and waterproof GE DV1 features a convenient, built‐in flip-out USB plug for instantly connecting and uploading High Definition videos and photos. With full HD 1080p movie recording capabilities combined with a highly durable and colorful exterior, the DV1 is not only waterproof to 16 feet, but shockproof and dustproof – a video camera perfect to take anywhere. For an MSRP of $129.99, of the DV1 is available in vivid colors to suit everyone’s taste, including aqua blue, citrus orange, lime green, red velvet and graphite gray.

GE Power PRO Series – X500 As easy to use as most point‐and‐shoot cameras, the GE X500 is one of the most popular and advanced bridge cameras on the market today. With features found in larger, more expensive SLRs, this camera features an Electronic View Finder, 16‐megapixels, Optical Image Stabilization, and a powerful 15X optical zoom and 27mm Wide Angle Lens for clear, crisp pictures that bring you closer to the action. With advanced features like Shutter and Aperture Priority Modes; High Dynamic Range, Smile, Blink and Face Detection to name a few, the GE X500 an extreme value at an MSRP of $149.99. The X500 is available in black and in white.

GE Power PRO Series – PJ1Gone are the days of huddling around the LCD screen to share pictures of your family! The GE PJ1 features PICO Projection technology, enabling users to project their pictures and videos onto virtually any flat surface at the touch of a button. The high performance point and shoot camera is equipped with 720p HD movie recording capabilities, 7X optical zoom, 14 megapixel resolution and optical image stabilization for an MSRP of $279.99. GE Power Series – E1680W This highly portable camera is an ideal choice for those seeking power and performance in a compact point and shoot model. The GE E1680W is among the slimmest cameras available offering 8X optical zoom. Its thin profile and aluminum chassis is fully loaded with the latest advanced features, including the ability to film high‐definition movies and playback via HDMI connection, 16‐megapixel resolution for incredible clarity, and 28mm wide angle lens. Optical Image Stabilization, Auto Scene Detection, and a large three‐inch LCD screen make the E1680W even easier to use. This addition to the GE Power Series is available in black, silver and red colors for an MSRP of $159.99.

GE Power Series – E1450W An ultra‐slim aluminum design, combined with intelligent, intuitive features makes the GE E1450W an easy choice for a powerful, compact point and shoot. HD video, a 28mm wide angle lens and image stabilization enhance the user experience and capture the full impact of subject, scenery and landscapes. With 14‐megapixel resolution, 5X optical zoom, 2.7‐inch LCD screen, Pan‐Capture Panorama and rechargeable Li‐ion battery; this camera is an irresistible value for an MSRP of $119.99. It is available in black, silver and red.

GE Smart Series – J1470S The convenience of a built‐in, flip‐out USB plug in the GE J1470S makes sharing photos, videos and charging your camera on the go easier than ever before. The GE J1470S offers 14 megapixels of resolution, a powerful 7X optical zoom lens, the ability to capture HD video with 720p resolution, Pan‐Capture Panorama for seamless wide angle shots, and a large 3.0‐inch LCD screen. It also includes all of the advanced features that make GE’s Smart Series cameras an unbeatable value for an MSRP of $119.99.

GE Smart Series – A1456W The 14 megapixel A1456W boasts an all new 28mm wide angle lens, 5X optical zoom, Pan‐Capture Panorama and High Dynamic Range, in addition to standard, advanced features including Image Stabilization; Smile, Face and Blink Detection; Face Auto Exposure and Auto Scene Detection. With a 2.7‐inch LCD screen, this feature‐rich digital camera is available for an MSRP of $89.99 in black, silver and red.

GE Smart Series – C1433 Perfect for beginning photographers, the highly affordable GE C1433 is equipped with an exceptional 14 megapixels of resolution. The C1433 includes 3X optical zoom; Image Stabilization; Smile, Blink and Face Detection; Panorama Stitching and Red‐Eye Removal. The GE C1433 is available for $79.99 in black, silver and red.


About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high- quality, feature-rich cameras that offer excellent value, including the industry’s first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras or to browse the online store, please visit

Jamie Ernst
Brodeur Partners, for GIC US