General Imaging

GE Digital Cameras Pack a Sleigh Full of Gifts for the Holiday Season

Date: 2011-06-15

Trusted GE camera brand creates a winter wonderland
with easy‐to‐use, advanced features for any budget

 Holiday Gift Guide Event, New York – June 15, 2011 – General Imaging (GIC), the exclusive worldwide licensee of GE branded digital cameras, unwraps a full selection of picture‐perfect gifts at the New Product Events Holiday Gift Guide Event today. The showcase takes place from 11:30 a.m. to 3:00 p.m. at the New York Marriot Marquis.

There’s a GE Digital Camera for everyone on your holiday list. From the rugged and waterproof GE DV1 for the adventure‐seeker, to the ultra‐powerful, second generation GE X500 bridge camera for budding photographers and the highly convenient GE J1470S with a built‐in, flip out USB for those on the go. GE Digital Cameras make capturing and sharing life’s precious moments effortless, no matter what your gift‐giving budget is.

“Our expansive line of GE Digital Cameras offers consumers more features for an incredible value this holiday season,” said Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning. “We make it easy to give a gift that keeps on giving by offering some of the best digital cameras on the market today. GE cameras are easy‐to‐use, reliable, feature‐rich and all at an incredible value.” 



GE Active Series – DV1
The colorful, pocket‐sized and waterproof GE DV1 features a convenient, built‐in flip out USB plug for instantly connecting and uploading HD videos and photos. With full HD 1080p movie recording capabilities, combined with a highly durable exterior, the DV1 is not only waterproof to 16 feet, but shockproof and dustproof which makes this video camcorder perfect to take anywhere. For an MSRP of $129.99, consumers can choose from an array of vivid colors including aqua blue, citrus orange, lime green, red velvet and graphite gray.

GE Power Pro Series – PJ1
Gone are the days of huddling around the LCD screen to share pictures of your family. The GE PJ1 features PICO Projection technology, enabling users to project their pictures and videos on virtually any flat surface at the touch of a button. The high performance point and shoot camera is equipped with 720p HD movie recording capabilities, 7X optical zoom, 14 megapixel resolution and optical image stabilization for an MSRP of $279.99.

GE Power Series – E1680W
This long zoom compact camera is an ideal choice for those seeking power and performance in a slim point and shoot model. The GE E1680W is among the slimmest cameras available offering powerful 8X optical zoom. Its thin profile and aluminum chassis is fully loaded with advanced features, including the ability to film high‐definition movies and playback via HDMI connection, 16‐megapixel resolution for incredible clarity, and 28mm wide angle lens. Optical Image Stabilization, Auto Scene Detection, and a large three‐inch LCD screen make the E1680W even easier to use. This addition to the GE Power Series is available now in black, silver and red for an MSRP of $159.99.

GE Power Series – E1450W
An ultra-slim aluminum design, combined with intelligent, intuitive features makes the GE E1450W an easy choice for a powerful, compact point and shoot camera. HD video, a 28mm wide angle lens and image stabilization are just a few of the features that make the E1450W an incredible value. With 14‐megapixel resolution, 5X optical zoom, 2.7‐inch LCD screen, Pan‐Capture Panorama and rechargeable Li‐ion battery; this camera is irresistible at a MSRP of $119.99. It is available in black, silver and red.

GE Smart Series – J1470S
The convenience of a built‐in, flip‐out USB plug in the GE J1470S makes sharing photos, videos and charging your camera on the go easier than ever before. The GE J1470S offers an impressive 14 megapixels of resolution, a powerful 7X optical zoom lens, the ability to capture HD video with 720p resolution, Pan‐Capture Panorama for seamless wide angle shots, and a large 3.0‐inch LCD screen. It also includes over 20 modes and a host of advanced features that make GE’s Smart Series cameras an unbeatable value for an MSRP of $119.99.

GE Smart Series – A1456W
The GE A1456W stays true to the GE Digital Camera brand promise and delivers even more value. The 14 megapixel A1456W boasts an all new 28mm wide angle lens, 5X optical zoom, Pan‐Capture Panorama and High Dynamic Range, in addition to standard, advanced features including Image Stabilization; Smile, Face and Blink Detection; Face Auto Exposure and Auto Scene Detection. With a 2.7‐inch LCD screen, this feature‐rich digital camera is available for an MSRP of $89.99 in black, silver and red.

GE Smart Series – C1433
Perfect for beginning photographers, the highly affordable GE C1433 is equipped with an exceptional 14 megapixels of resolution for even crisper pictures. The C1433 includes 3X optical zoom; Image Stabilization; Smile, Blink and Face Detection; Panorama Stitching and Red‐Eye Removal. The GE C1433 is available for $79.99 in black, silver and red.

About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high‐quality, feature‐rich cameras that offer excellent value, including the industry’s first point‐and‐shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras or to browse the online store, please visit


Media Contacts:Jamie Ernst
Brodeur Partners, for GIC