General Imaging

GE Digital Cameras Partners with HSN for Exclusive Launch of Powerful PJ1 Camera Featuring Built-In PICO Projector

Date: 2011-04-22

Latest addition to GE’s Power Series camera line embodies powerful technology and makes sharing photos and videos with friends and family even easier
Tune in on April 24!

GARDENA, Calif., April 22, 2011 – General Imaging (GIC), the exclusive worldwide licensee of GE Digital Cameras, today announced the much anticipated launch of its GE Power Pro PJ1 camera. The latest model makes an exclusive debut on multichannel retailer HSN, April 24, 2011 at 3 p.m. (EDT) as part of HSN’s first-ever 48-hour Innovation Weekend Event, sponsored by Microsoft.

Demonstrating GIC’s advanced technological capabilities, this addition to the GE Power Pro series features PICO Projection technology, enabling users to project their pictures and videos onto any flat surface at just the touch of a button. The high performance point and shoot camera is equipped with 720p HD movie recording capabilities, 7X optical zoom, 14 megapixel resolution and optical image stabilization.

“We’re very excited to bring a new element of technology to our Power Pro Series lineup,” said Paul Meyhoefer, vice president of marketing and product planning, GIC. “By itself, the GE PJ1 is a powerful and fun camera loaded with impressive features. Adding the built-in PICO projector to the PJ1 gives consumers the ability to share photos and videos instantly in any size group.  The addition of the PJ1 to our 2011 GE lineup is further testament to our core values, offering exceptional quality at a tremendous value.”

The feature-packed GE PJ1 includes:

  • PICO Projection – With its built-in PICO projector, you can share photos and videos instantly without crowding around the camera’s LCD screen or connecting to a TV or computer. Extremely intuitive and easy-to-use, you only need to touch one button to project on virtually any flat surface.
  • Powerful Camera & Features – The GE PJ1 features 14.1 megapixels and a stellar 7X wide optical zoom allowing you to take crisp, clear pictures and videos. Optical Image Stabilization compensates for unwanted camera movement, while Face Detection technology optimizes and provides the best possible shots of subjects. In addition, High Dynamic Range automatically adjusts the camera’s exposure to provide the best picture detail possible.
  • HD Recording and Viewing – The diverse GE PJ1 captures all of your video in High Definition 720p resolution.
  • Large LCD Monitor – The large 3.0-inch LCD monitor features Automatic Brightness Adjustment, ensuring you can view maximum details on the screen, whether indoors, in bright sunlight or at night.

The GE PJ1 features a rechargeable Lithium-Ion battery and PictBridge software, allowing for easy printing.  18MB of internal memory and up to 16GB of additional memory via a SD/SDHC memory card is fully supported.

The GE PJ1 is available in graphite gray and includes a camera stand/dock and remote control for added flexibility and camera control while viewing photos and videos.

About General Imaging:
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Now delivering its fifth generation of digital cameras, General Imaging has set a new precedent for high‐quality, feature‐rich cameras that offer excellent value, including the industry’s first point‐and‐shoot camera with a retractable USB plug. For more information about the entire line of GE Digital Cameras, please visit

About HSN: 
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty  (e.g.  M. Asam, Carol's Daughter, Coty, Elizabeth Arden,  FusionBeauty, Andrew Lessman, Lancôme, My Life by Mary J. Blige, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, R.J. Graziano, Rarities: Fine Jewelry by Carol Brodie Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle  (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories  (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Twiggy LONDON Sharif, Serena Williams Signature Statement); and Electronics  (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic). 

A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile.  HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – – is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos.  Mobile applications include HSN apps for iPad, iPhone and Android.  HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).