General Imaging

Impressive 2011 Line of GE Digital Cameras Debuts with Next Generation of Power and Power PRO Series Models

Date: 2011-01-05

Feature‐packed GE Power and Power Pro Series cameras deliver high‐performance features to photographers and enthusiasts at an unmatched value  

DIGITAL EXPERIENCE! AT CES, LAS VEGAS, Jan. 5, 2010 ‐ General Imaging (GIC), the exclusive worldwide licensee of GE Digital Cameras, today unveiled the latest additions to its Power and Power Pro Series line, continuing its tradition of providing consumers with the perfect blend of value and performance bundled into a feature‐rich digital camera. Whether you are a dedicated amateur photographer or simply have a passion for preserving precious moments in great detail, the new GE X500, GE E1680W and GE E1450W digital cameras are sure to impress even the toughest critics.

“Consumers can become overwhelmed with overly complicated and equally expensive digital cameras in the marketplace,” said Paul Meyhoefer, General Imaging’s vice president of marketing and product planning. “We’ve continued our mission to focus on crucial customer feedback and consumer research to fill a much needed gap within the digital point and shoot category. This year’s Power and Power Pro line‐up is no exception, with advances and improvements to highly‐coveted features and specifications found in more expensive cameras, yet still at unbeatable price points.”

GE Digital Cameras: High Performance Cameras for Serious Photographers and Everyday Consumers  

  • X500
    Building on the tremendous success of its introductory, best‐selling GE X5 Power Pro “bridge” camera, the new GE X500 is even more powerful. The X500 features an Electronic View Finder, 16‐megapixels, Optical Image Stabilization, a powerful 15X optical zoom and 27mm Wide Angle Lens for clear, crisp pictures that bring you closer to the action. As easy to use as most point‐ and‐shoot cameras, the GE X500 is an outstanding value with many of the most popular and advanced features found in larger, more expensive SLRs. Advanced features like Shutter and Aperture Priority Modes; High Dynamic Range and Smile, Blink and Face Detection to name a few, make the X500 an extreme value at an attractive introductory MSRP of $149.99. The X500 will be available in black and white colors in February.
  • E1680W
    For focused photographers looking for more power and performance, the GE E1680W is among the slimmest models available in the long zoom category, offering 8X optical zoom. Its thin profile and aluminum chassis is fully loaded with advanced features, including the ability to film high‐definition movies and playback via HDMI connection, 16‐megapixel resolution for incredible clarity, and 28mm wide angle lens. Optical Image Stabilization, Auto Scene Detection, and a large three‐inch LCD screen make the E1680W even easier to use. This addition to the GE Power Series has a MSRP of $159.99 and will be available in February in black, silver and red colors.
  • E1450W
    An ultra‐slim aluminum design, combined with intelligent, intuitive features makes the GE E1450W an easy choice for a powerful, compact point and shoot. HD video, a 28mm wide angle lens and image stabilization enhance the user experience and capture the full impact of subject, scenery and landscapes. With 14‐megapixel resolution, 5X optical zoom, 2.7‐inch LCD screen, Pan‐Capture Panorama and rechargeable Li‐ion battery, this camera is an irresistible value at a MSRP of $119.99. It will be available in March in black, silver and red colors.

About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Now delivering its fifth generation of digital cameras, General Imaging has set a new precedent for high‐quality, feature‐rich cameras that offer excellent value, including the industry’s first point‐and‐shoot camera with a retractable USB plug. For more information about the entire line of GE Digital Cameras, please visit www.ge.com/digitalcameras/US.

 

Media Contact:  

Jamie Ernst
Brodeur Partners
602‐224‐4046
jernst@brodeur.com